"In its decision to market directly to female readers, Marvel, like Wizard, seems to have adopted the philosophy that the population is divided into two groups: people, and women. In a few months, when they realize that girls are not rushing to buy Spider-Man lip gloss and Incredible Hulk tampons, expect Marvel to poutily insist that this is proof that women are not interested in comics."
— from a brilliant though not glossy column, Lip Service, by Rachel Edidin
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