24 September 2009

Resistance was futile

"I want my whole name as the brand name," said the founder of the company.

"We really think, sir, that your middle name should be deleted as it is too long," said a member of the consulting team. "And since your first name is the same as your last name," said another member, "don't you think one name is enough?"

"If that were true, then all people would only have one name," said the client. "And that would make us hard to distinguish, no?"

"You could not have put it better," said the owner of the marketing consultants, eyeing his employees with disgust. "We recommend you use your first and last name and just your middle initial."

"I hate middle initials," said the client.

"Splendid. So do I," said the marketing experts.

And that settled, the brand was launched.

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