07 August 2009

Comics and lip gloss

"In its decision to market directly to female readers, Marvel, like Wizard, seems to have adopted the philosophy that the population is divided into two groups: people, and women. In a few months, when they realize that girls are not rushing to buy Spider-Man lip gloss and Incredible Hulk tampons, expect Marvel to poutily insist that this is proof that women are not interested in comics."
from a brilliant though not glossy column, Lip Service, by Rachel Edidin

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